PERSONALIZED EXPERIENCE MATTERS

Research shows customers want smarter online shopping and

are more likely to buy from companies that treat them as individuals and offer

a personalized and

enjoyable environment

EARN LOYALTY

It’s no secret that customer expectations have skyrocketed in the highly competitive retail e-commerce marketplace. The online experiences now available, led by interactive, personalized, and engaging activities, mean consumers are becoming increasingly selective with their loyalty.

Not surprisingly, this situation is even more evident higher up the value chain, when individuals and businesses are considering the purchase of high-ticket products. They rightly expect the sellers of these goods to offer an intuitive environment that can anticipate their needs, deliver interactive digital experiences that showcase all aspects of a potential purchase — and entertain them.

RESEARCH SHOWS

of customers are more likely to buy from a company that offers a personalized experience

say that being treated like a person is important to winning them

This means:

Relevancy:
“Give me relevant recommendations I wouldn’t have thought of myself.”

Timing:
“Talk to me when I’m in shopping mode.”

Assistance:
“Remind me of things I want to know but might not be keeping track of.”

Consistency:
“Know me no matter where, when, or how I interact with you.”