ACCURATE AND
RELEVANT

Gen AI can improve time-to-value by increasing the accuracy and relevancy of product recommendations during

real-time conversations

GEN AI MEANS HAVING A REAL CONVERSATION

The use of Gen AI will improve the overall experience by allowing customers, whether in a B2B or B2C environment, to get to products quicker and increase the accuracy and relevancy of product recommendations.

It will also deliver a personalized shopping experience (see example) based on real-time conversations with a user.

GEN AI IS ALSO MORE NATURAL

Gen AI will also improve the time-to-value for customers by helping to search, navigate, and extract insights and understanding from large amounts of complex data.

It will also improve the customer experience by making online interactions more natural, easier, and rewarding.

Lastly, it will generate text, code, images, videos, or music quickly and multi-modally, speeding up every business process and maximizing employee productivity.

GEN AI CAN BE INTUITIVE AND CONVERSATIONAL

Personalized content means information from sources like behavioral, transaction and interaction data can be assimilated and translated into a superior customer experience. - This is conversational.

It also means buyers can be presented with choices aligned to their actual needs. They will not only get the printer they want but current and future communications will be relevant and useful. - This is intuitive recommendation.

PERSONALIZE CONTENT TO GET THE RIGHT PRINTER

DATA DEVELOPS THE CUSTOMER STORY

DATA BUILDS THE PURCHASE HISTORY

DATA THEN CREATES THE NEXT CUSTOMER JOURNEY

GEN AI BRINGS ALL THE DATA TOGETHER FOR AN EXCITING AND REWARDING EXPERIENCE FOR BOTH RETAILER AND CUSTOMER

This rapid pace of technology evolution means that delaying digital transformation increasingly widens the gap between some retailers and their more agile competitors.

As consumers demand highly personalized, digital, and sustainable solutions, failure to adapt amplifies the risk of losing market relevance and customer loyalty.

That intense competition necessitates continuous innovation, as falling behind in adopting new technologies or entering new markets can significantly impact an incumbent’s market position.